Drive.com.au launches TV model marketing campaign

With a lot occurring within the automotive world, we invite Australians to ‘Stay up for it’ in a brand new model marketing campaign

Have you ever seen our new TV business?

There’s a lot occurring within the automotive world, the place do you even begin? With new fashions, new manufacturers, new vitality, new expertise, even new methods to purchase, in 2023 there are loads of thrilling issues to find out about and many to stay up for.

To assist inform this story, launching this month, on TV, print and digital is our model new model marketing campaign.

Since launching the brand new Drive.com.au web site in 2021, we have been on a continuing path of progress and enchancment to provide the finest automotive information, opinions, comparisons and recommendation throughout all streams of media.

For 2023 we’ll be again with extra seasons of Drive TV, extra TV specials, extra of the Drive Podcast, common radio segments and even some good old school print lift-outs and occasions the place you can’t solely meet our workforce however get first-hand expertise with a few of the most fun new autos on the highway.

Headlining our marketing campaign is a TV business that speaks to a few of the questions requested about electrical vehicles and the way they’ll match into our day-to-day lives. Development within the section noticed an enormous 94 per cent improve on 2021 (33,410 EV deliveries vs 17,243), itself a whopping 230 per cent rise on 2020 volumes.

However whereas there could also be so much altering on this planet of vehicles, the world of household dynamics (doing chores, borrowing vehicles, teasing your sibling) by no means appears to alter in any respect.

It’s this perception that sparked the marketing campaign inventive, displaying a daily Australian household negotiating the widespread dialog of borrowing the automobile requiring not solely cleansing the automobile however cleansing the photo voltaic panels used to cost the automobile as effectively! This will not be a standard sight right now, however as we glance to the long run this may increasingly very effectively turn into the brand new norm.

We tried to have a little bit of enjoyable with our ‘Drive Household’ within the business too, and even sprinkled some ‘Easter Eggs’ for eagle-eyed readers, with 4 scale fashions of iconic vehicles (previous and new) displayed across the residence.

Assume you recognize what they’re? Tell us within the feedback under and the primary right reply will win a prize!

Tell us what you concentrate on the advert, and keep tuned as we proceed to make 2023 the most important 12 months but for the Drive model!

There’s loads of nice content material to return. Stay up for it!

James Ward

James has been a part of the digital publishing panorama in Australia since 2002 and has labored inside the automotive trade since 2007. He joined CarAdvice in 2013, left in 2017 to work with BMW after which returned on the finish of 2019 to spearhead the content material course of Drive.

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Supply By https://www.drive.com.au/information/drive-com-au-launches-tv-brand-campaign/